It was even turned into a fun VR Game Activation
Background:
In 2016, the Philippine internet was captivated by the "Aldub" love team, making every brand eager to leverage their fame. Neozep, leading in the colds medicine market, chose Alden, Aldub's male star, as their ambassador. His hardworking nature and reputation for kindness and generosity mirrored Neozep's brand values, making him an ideal representative.
Execution:
Amidst Aldub's surge in popularity, we developed the concept "Sagot ka lagi sa ginhawa" (we've got your relief) for Neozep, initially envisioned for TV. However, recognizing the shifting landscape towards digital, we aimed for a combined TV and digital campaign, including both short and long-form videos. Constraints included a tight timeline, limited budget, and the challenge of scheduling Alden due to high demand. Ultimately, we managed to produce a TV commercial and a three-episode video series in a single day's shoot, focusing on Alden's life and his relationship with Neozep.
Results:
The outcome was "Neozep Ginhawa Stories," a campaign that successfully told heartfelt stories about Alden and how Neozep brought relief to his life. This innovative storytelling approach, executed within logistical constraints, effectively positioned him as a symbol of comfort, closely aligning with the brand's identity.
