For the "TikTok For All" ad campaign, I designed a TikTok filter game that captures the essence of fun TNT brings to everyone across the Philippines. Collaborating closely with TikTok, I crafted and illustrated the game's assets, meticulously planned its flow, and communicated the mechanics to the TikTok team. Navigating the project required adaptability to adhere to TikTok's guidelines while preserving the game's original concept. This balancing act ensured the filter game remained true to TNT's vision of widespread joy and engagement.
