BACKGROUND: When you think of airlines in the Philippines, AirAsia isn’t the first that comes to mind. That’s why they needed to make a mark among the dominant airline ads.
BRIEF: In 2015, they tapped our team to create a buzz worthy activation.
INSIGHT and IDEA:
Millennials are the next big spenders.
They’re young, hungry, and excited.
Unlike most of the older generations.
Millennials are not just tourists. They TRAVEL.
They want to experience excitement.
They want to experience surprise.
They want to experience wonder.
Because of that,
We're sure they’ll love some
SURPRISE SEATS
