BACKGROUND: TNT (Talk n' Text) is the dominating cellular network for the Philippine masses, particularly those in the lower end of the income bracket. This market faces extra hardships day to day, and their mobile phones give them an escape.
TNT’s campaign tagline: “Nasa Saya ‘Yan,” means “It’s in the fun.” This means that whatever you do, no matter the struggles or hardships, you can see things in a better light when you add fun and TNT brings this fun through its nationwide connectivity.
BRIEF: The client wants to host a fun event that establishes it as the Network with the most nationwide coverage among cellular networks. The event should be able to travel from region to region and island to island.
INSIGHT and IDEA: Today, the phone is our gateway to fun. Fun helps us take a break from life's stresses, connect with others, and create memories to share. With TNT wherever you are, Fun will reach you.
So TNT welcomes you to the Travelling Saya Phone, (the Travelling Phone of Fun.)
