BACKGROUND:
(2013) Volkswagen’s campaign line “Engineered for Play” represents the brands love for creativity. That it’s not just the engineering.
BRIEF:
The client wants to launch the VW Passat in an unexpected way. They also want to invite the Designer, Klaus Bischoff to be the one to unveil the new car.
INSIGHT and IDEA:
A car can be more than a practical object. When it is created with craft, skill, and heart, it transforms into an artist's masterpiece itself. This is the essence of 'The Art of Drive.'
