In advertising agencies, one of the primary responsibilities of an Art Director is to create Key Visuals, which are central images designed to convey the core message or essence of the campaign in a compelling and memorable way. When crafting these visuals, we often start by searching for images on Google. Ideally, we might find the perfect photo—for instance, an image of a person striking the exact pose we envision. However, more often than not, we find ourselves piecing together elements from multiple images, sometimes using three different photos just to construct a single arm.
Digging through my computer, I've unearthed some of the Key Visuals that are lucky enough to survive the ‘great 2022 hard drive corruption’.
