We thought it would be fun to make the Key Visual look like a movie poster
Background
TNT the top low cost telecommunications company in the Philippines and the champion of “Saya” or Fun wants to launch the GigaLife app. It’s an app that makes it easier for TNT users to access promos and perks.
Challenge
To create a campaign that launches the app and strengthens the branding of TNT as a “fun brand”.
Idea
“May App ako diyan” (Roughly translates to “I have an app for that”)
There’s apps for food, travel, hotels; there’s a app for everything. Now, there’s even an APP FOR FUN brought to you by TNT.
Execution
For the film combined various common Filipino tropes, and insights to create something fun and novel. Additionally, we infused the campaign with extra details to enhance the humor.
Results
The team had fun creating the story lines and the jokes. The concept was also approved on the first pass.
*personally, the main win for me was to make people laugh with the story lines.
